Recently, the China Home Expo (Guangzhou) joint industry new media platform Cicada Home, into the outdoor furniture excellent enterprise - Varmax, and Varmax furniture chairman Ye Guoqing started a dialogue, revealing the color as the brand DNA of Varmax, how to "have the beauty of the product", formed an unique brand memory points and core advantages, for consumers to bring a variety of outdoor life.
Take color as the soul
Give outdoor life unlimited imagination
Since entering the outdoor furniture industry in 2003, Varmax has brought vitality and creativity to outdoor public places, beach pools, high-end villas, boutique suites, high-end office buildings and other scenes with all-aluminum outdoor furniture, rich color aesthetics, and diversified product portfolio, and conveyed positive emotional value and the essence of outdoor life with color voice.
In the constantly changing new era, people have been looking for fresh things, beautiful things, color as an indispensable key factor in the space, can bring people a sense of pleasure and happiness, become the power and inspiration to inspire people's life.
President introduced, Varmax color choice is very "picky", every year based on consumer preferences to launch 3 to 6 new colors, the current product has covered more than 100 kinds of color combinations, to create a plurality, cutting-edge, innovative outdoor color aesthetics, so that more people into the color, understand the color, play color.
At this China Home Expo (Guangzhou), Varmax comprehensively improves the appearance level of products, bringing a number of new products such as LAN light series, smart series, cloud series, etc., integrating more colorful and bright colors into product design, further interpreting Van Meis' unique creativity on aesthetic cognition and color management, adding color and quality to outdoor living space.
Modern light luxury Fivan series
A smart series that is both practical and fun
The cloud collection combines layered design and retro aesthetic
Adhere to the quality of the brand
Help China's outdoor furniture grow upward
In the face of market uncertainty, outdoor furniture brands should be brave to introduce, but also know how to go out. President Ye introduced that Varmax100% OEM in the early days, in the era of national consumption concept change and industrial transformation and upgrading, since 2017, Varmax began to take the pace of combining ODM +OEM and seize more initiative.
President said that thanks to years of cooperation and accumulation, overseas merchants maintain a high degree of trust in Chinese suppliers, and the visibility and discourse power of Chinese outdoor furniture continue to improve. In this regard, Van Eyes hopes to continue to strengthen close exchanges with foreign outdoor furniture industry and promote the progress of China's outdoor furniture industry.
For the future development of the outdoor furniture industry, President Ye is full of enthusiasm and hope, he said that although the outdoor furniture industry is widely regarded as a traditional industry, it is not a sunset industry, and the market demand has always existed. Outdoor furniture brands only adhere to the quality-based, design-first, brand-oriented refined operation road, in order to avoid the "flash in the pan", to deal with uncertainty with longer-term value, so that China's outdoor furniture industry towards a more wonderful future.
From March 18 to 21, the CIFF will arrive as scheduled, Varmax will bring new products, new trends, new inspiration, new insights, further extend the width and depth of outdoor, and trigger people's infinite thinking about the future life.
